Netflix has won exclusive broadcast rights in Canada for the 2027 and 2031 FIFA Women’s World Cups. This decision represents a big pivot into live sports for the subscription streaming service. Brazil will be the host country for the 2027 World Cup during the dates of June 24th – July 25th. 32 teams, 8 cities – Get ready for the world’s greatest tournament! A decision on the host nation for the 2031 tournament will be announced at the 76th FIFA Congress. Now, this thrilling announcement is set to take place on April 30th, 2026 in Vancouver.
The deadline for bid submissions for the broadcasting rights was July 10. This new partnership not only enhances Netflix’s sports portfolio but signifies its commitment to women’s sports in Canada. We’re thrilled to be partnering with Film 45 on this short-form innovation,” said Gabe Spitzer, Netflix’s vice-president of sports.
“We are thrilled that Netflix will be FIFA’s exclusive partner in Canada for the Women’s World Cup in 2027 and 2031.” – Gabe Spitzer, Netflix’s vice-president of sports
Expanding Sports Coverage
The awarding of these broadcast rights coincides with Netflix’s recent expansion into more traditional content. The company has recently ventured into live sports, previously featuring Christmas Day NFL games and high-profile boxing events, such as the upcoming Canelo Alvarez-Terence Crawford fight. This latest move is part of a strategic pivot towards drawing a more mainstream audience and making the viewer experience much more engaging with live events.
Spitzer made it clear that the opening game in Brazil isn’t even two years away. He added that Netflix is already well into the planning of the event.
“With under two years to go until the first match in Brazil, we are hard at work on planning and aim to give fans unparalleled access to the most prestigious competition in women’s football.” – Gabe Spitzer, Netflix’s vice-president of sports
A Commitment to Women’s Sports
This partnership is even more important considering Canada’s outstanding performance in the FIFA Women’s World Cup. Romy Gai, FIFA’s chief business officer, noted the importance of this collaboration in promoting women’s soccer.
“We will embrace the opportunity to work with Netflix to continue to grow the popularity of the women’s game in Canada — a nation with a rich FIFA Women’s World Cup history.” – Romy Gai, FIFA chief business officer
Gai’s comment highlights FIFA’s dedication to continue developing the women’s game and expanding audiences through forward-thinking and sustainable partnerships.
