Apple has made significant strides in smartphone aesthetics in recent years, particularly with the introduction of unique colorways for its Pro models. The new iPhone 15 Pro has hit the market, with a gorgeous Natural Titanium finish to boot. This design really highlights the natural beauty of the titanium finish. This unique hue, which swapped gold for the old reliable gold color, represents a bold new standard of elegance in smartphone design.
The iPhone 16 Pro was quick to follow with a new Desert Titanium color. Dubbed a pale gold-ish color, it keeps with the streak of refined and subtle shades that strike a chord with buyers. In the past few years, Apple has focused on improving the materials in its devices. The company has made great strides to increase their aesthetic attractiveness, too.
Historical Color Trends
Last year, the iPhone 14 series came in a beautiful Deep Purple colorway. This risky maneuver sent shockwaves among fans and started a tremendous firestorm in the tech space. This bold color choice came as a relief to many, cutting through a sea of soft neutrals that saturate the design world.
Prior to that, the iPhone 13 series introduced Sierra Blue, that proved to be a popular alternative with its clean and modern appearance. After Sierra Blue came the Alpine Green variant, multiplying the thrill and hype surrounding color releases by two. In each one of these decisions, you see Apple’s relentless innovation in design and materials.
The iPhone 11 Pro featured the Midnight Green colorway, while the iPhone 12 Pro series offered a Pacific Blue option. This clever, strategic coloring in has kept Apple consumer-focused and diverse while still keeping them the “premium” brand.
Rumors of New Colors for iPhone 17 Pro
Looking forward, while it’s all just speculation at this stage, it appears that for the iPhone 17 Pro Apple will be broadening its color palette once more. According to some rumors, a new color based on the Liquid Glass user interface is coming. Perhaps with iOS 26 as its first test run! If so, it might herald the advent of a new beauty. This new direction would be a natural extension of Apple’s long and storied pursuit of innovation and user-focus.
Consumers are counting the days until Apple drops its first hints about the iPhone 17 Pro. They think back on how Apple’s color decisions have improved their smartphone journey. The speculation around new colors just raises the market’s excitement over this incredibly hotly contested, yet to be released device.
