AMC Entertainment Holdings, under the leadership of Chair and CEO Adam Aron, is set to launch a new promotion aimed at making moviegoing more affordable for its loyal customers. Beginning July 9, AMC will introduce “50% Off Wednesdays! AMC Stubs loyalty program members receive huge savings on the price of regular adult evening tickets.
This new initiative is intended solely for the roughly 36 million existing members of the AMC Stubs loyalty program. During the week, on Wednesdays specifically, these members are able to buy adult evening tickets for half of the normal ticket price. This promotion is meant to motivate current members to fully utilize the new discount. It’s a pretty smart way to generate incremental revenue and get new customers into the AMC Stubs Insider program, which is 100% free!
AMC’s Adam Aron underscored the significance of this promotion in his press release. He noted that the “50% Off Wednesdays” offer reflects AMC’s commitment to enhancing the moviegoing experience and making it more accessible for everyone. With this discount, AMC hopes to increase in-person attendance and stimulate engagement among their most loyal customers.
This promotion couldn’t have come at a better time. In April and May combined, AMC’s box office performance has made a stunning comeback. In just the last few months, that company has already tripled sales and exhibited significant month over month growth. Projections indicate that this is just the beginning of a long, positive trend that will last through 2025.
AMC’s scheme seems to be paying off, with the company looking to ride on the wave of its fast-increasing loyalty membership base. The AMC Stubs program not only rewards frequent moviegoers with discounts but fosters a community of cinephiles who share a passion for film. By introducing initiatives like “50% Off Wednesdays,” AMC is positioned to maintain its momentum and further enhance its reputation within the industry.
