This month, Mattel worked with LeBron James to create a special one-of-a-kind Kenbassadors doll. Together, LEGO and Warner Bros. This doll, available in very limited quantities, goes on sale April 14th. It pays tribute to James for being the first male role model to be celebrated with a Ken doll, moving on from the classic Barbie collection which has originally focused only on female characters.
The specially designed LeBron James™ Kenbassadors™ Doll features a one-of-a-kind design that captures James™ unmistakable style and stature. The life-size doll is 6 feet 9 inches tall. It’s a portrait of the young man wearing a sharp blue-and-white varsity jacket with “LJ” on the front and “LEBRON” on the back, evoking the swag of the hoop phenom. Each jacket is released with an eye-catching pair of Nike Terminator High sneakers. You’ll find stylish fun accessories like Beats headphones, cool shades, a stylish watch, and a modern fanny pack included!
This doll was developed in partnership with the LeBron James Family Foundation. It truly inspires our young people and does a great service to humanity. Mattel has committed to donating a portion of the proceeds from the doll’s sales to the foundation, emphasizing the importance of role models in shaping future generations.
You can look for the LeBron James Kenbassadors doll in your nearest Target stores. It will be available digitally, on presale at places like Amazon, Mattel Creations, and Walmart. Collectively priced at $75, this limited edition collectible is the latest release from Mattel’s 65-year history of producing some of the world’s most iconic toys.
“It’s an honor to be the first ‘Kenbassador’ for Barbie.” – LeBron James
James looks back on his path to success and acknowledges the need for good examples. He stated, “As a young kid, I was fortunate to have role models who not only inspired me but showed me what’s possible through hard work and dedication.”
He added, “Now that I’m older, I understand how important it is for these young kids to have role models. These role models can motivate and help them along their way.” Which is why we’re so excited to work with Barbie on this release of the LeBron James Kenbassadors doll! This is an excellent opportunity to recognize the positive potential that role models can have. They build hope, ignite aspiration and need to show kids that they can be great as well.
The announcement of a LeBron James Kenbassadors doll is a prime example of how dolls are changing today. They’re quickly becoming essential outlets for advocacy, representation and inspiration. As consumers prepare for its launch on April 14 at 12:01 a.m. ET, excitement builds around this innovative tribute to a modern-day icon.
