From mental health struggles to losing her father, Meghan Markle has opened up her world like never before. She is looking forward to another significant moment in her career. The Duchess of Sussex posted a personal video on social media, showcasing her dancing in the kitchen of her Montecito home. While delightful, this moment of unbridled joy happens right before her big lifestyle brand debuted, called As Ever.
On Monday, Meghan announced to her As Ever subscribers via email that her collection will be officially introduced next week. She had once dubbed the brand American Riviera Orchard. Today, after developing a longer process of rebranding, it focuses on the name As Ever. She first introduced her stunning new look in February. My favorite of their swag might be this logo, which features a palm tree and two colorful hummingbirds.
In this newly released video compilation, we see Meghan gleefully cook up two steaming pots of her acclaimed preserves. As she accomplishes her work, she boogies with joy! Her culinary creations, which will be part of her product line, include homemade spreads, herbal teas, and mixes for crepes and shortbread cookies. The video does a great job of just showing folks her tips for cooking, gardening, and entertaining – true to the qualities that started her lifestyle brand.
I can’t tell you how excited I am to be bringing the As Ever collection to you this week, Meghan expressed in her newsletter.
Meghan’s beautiful products will be available to customers in the United States beginning Wednesday, April 2. The release comes on the heels of a difficult stretch of trademarking issues that she navigated before settling on the new name for her line. Perhaps most importantly, Netflix has joined her creative pursuits as a business partner, indicating that even more promising things lie ahead for As Ever.
“Every item is inspired by the ways I show care to the people in my life, like the lemon ginger tea blend which is a fuss-free spin on the warm drink I make at home using fresh lemons from the garden,” she added.
“Or the crepe mix that transforms a typical weekend breakfast into a chance to reminisce. Crepes remind me of my time backpacking through France as a student.”
In her video, she included practical advice on how to repurpose her product jars: “And by the way, once you’ve enjoyed every spoonful of this fruit spread, you may want to do what I do: rinse the jar and use it as a small bud vase for flowers on your nightstand, or to hold your pens on your desk.”
Meghan is looking forward to diving into this new chapter of her career. Her dynamic and entertaining style of sharing her experiences in living sustainably and deliciously are sure to inspire countless people. The blend of intimate memoir and culinary how-to highlights her passion for bringing people together through shared meals and welcoming spaces.
