Chipotle Mexican Grill is reopening its wildly successful Burrito Vault digital word game. In honor of National Burrito Day, fans will get the opportunity to score some free burritos. The event will take place from March 31 at 9 a.m. ET until April 2 at 11:59 p.m. ET, allowing participants to guess the correct burrito combinations for a chance to earn buy one, get one (BOGO) codes.
Play the Burrito Vault game and see if you can create the perfect burrito! The first 2,500 Chipotle Rewards members to guess correctly each hour will receive BOGO codes in return. This unique campaign is all about fun, connecting customers to the story, and honoring the important role that burritos play in Chipotle’s culture. Everyone can participate in the game by enrolling in Chipotle Rewards and visiting UnlockBurritoDay.com.
According to Chipotle, fans played the Burrito Vault game more than 2 million times last year. The interest generated during the 10-day promotion helped drive the day with the most digital transactions in the company’s history.
“Last year, our Burrito Vault drove unprecedented fan engagement that resulted in our highest digital transaction day of all time,” – Chris Brandt, Chipotle’s Chief Brand Officer.
Chipotle is preparing to give away more than 157,500 BOGO free entree codes over the course of this promotional period. That’s a whopping $1 million total in free burritos for customers to relish! Each hour, 2,500 codes will be released, generating buzz and enthusiasm as hours tick by among loyal customers.
“Now, we are giving them another chance to crack the code and score more free burritos,” – Chris Brandt added.
Today is National Burrito Day on April 3! In order to celebrate, Chipotle has brought back the thrilling Burrito Vault arcade game. The firm is focused on increasing consumer engagement. It’s the perfect recipe for helping these beloved establishments survive, while giving dedicated diners an incredible opportunity to experience their treasured food for free!
