Meghan Markle, the Duchess of Sussex, announced on March 14, 2024, the launch of her lifestyle brand, American Riviera Orchard. This marks another chapter in her evolving business ventures since stepping back from royal duties. Since departing from the British royal family five years ago, Meghan and Prince Harry have embarked on new paths in the United States, establishing themselves in various fields. Their journey has been characterized by a series of successful projects, including award-winning podcasts and investments in ethical brands.
In August 2022, Meghan debuted her podcast "Archetypes" on Spotify, which quickly became a favorite among listeners. The podcast features interviews with influential women such as Serena Williams, Paris Hilton, and MJ Rodriguez. Her work in podcasting was recognized when she received a People's Choice Award for the series. This accolade affirmed Meghan's ability to create engaging content that resonates with audiences worldwide.
"Our lives, both independent of each other, and as a couple have allowed us to understand the power of the human spirit: of courage, resilience, and the need for connection." – Harry and Meghan
Their first major project after relocating to the U.S. was the 2022 docu-series "Harry & Meghan," which offered an intimate glimpse into their personal lives. This series laid the foundation for their storytelling ventures, highlighting their commitment to authenticity and connection.
Beyond media production, Meghan has ventured into investing in brands that align with her values. She has supported businesses like Cesta Collective, a handbag brand that collaborates with artisans in Rwanda to create luxury handwoven bags. Similarly, her investment in Highbrow Hippie—a haircare line developed by her long-time colorist and friend Kadi Lee—reflects her commitment to promoting ethical entrepreneurship.
"This investment is in support of a passionate female entrepreneur who prioritizes building community alongside her business. I'm proud to invest in Hannah's commitment to sourcing ethical ingredients and creating a product that I personally love and has a holistic approach to wellness." – Meghan
Meghan also delved into children's literature with her book "The Bench," which she authored and narrated for its audiobook version. Illustrated by Charles Robinson, the book topped The New York Times' Best Sellers list in the children's picture books category. This success underscored her versatility as a storyteller across different mediums.
In 2022, she secured the name "American Riviera Orchard" for her lifestyle brand, inspired by Santa Barbara's nickname, where she and Harry reside. However, trademark challenges prompted a soft launch featuring hampers with homemade jam. By February 2025, Meghan rebranded the venture as "As Ever," aiming for broader product opportunities beyond the local geography.
"Last year, I had thought 'You know what, American Riviera, that sounds like such a great name, it’s my neighborhood, it’s a nickname for Santa Barbara', but it limited me to things that were just manufactured and grown in this area." – Meghan
"As Ever essentially means as it’s always been, and if you've followed me since 2014 with The Tig, you know, I've always loved cooking and crafting and gardening," – Meghan
Meghan's rebranding decision reflects her desire to align with her longstanding passions while expanding her creative horizons. This evolution demonstrates her capacity to adapt and innovate within the entrepreneurial landscape.
Her previous blog, The Tig, which closed in April 2017, served as a precursor to her current endeavors. The blog was a platform where Meghan expressed her interests in lifestyle topics such as cooking, crafting, and gardening.
"This is what I do, and I haven't been able to share it with you in the same way for the past few years but now I can." – Meghan
"To do something of meaning, to do something that matters. Archewell is a name that combines an ancient word for strength and action, and another that evokes the deep resources we each must draw upon." – Harry and Meghan
Meghan's partnership with Lemonada Media marks a new phase in her podcasting career. By joining this esteemed team, she aims to continue creating content that informs and inspires listeners.
"I'm proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting. I'm so eager to be able to share [my new podcast] soon, and am overjoyed to be joining the Lemonada family." – Meghan
The couple's focus remains on producing meaningful content that highlights diverse voices and issues around the world. Their work through Archewell exemplifies their commitment to creating impactful narratives.
"Through our work with diverse communities and their environments, to shining a light on people and causes around the world, our focus will be on creating content that informs but also gives hope." – Harry and Meghan
