In a rapidly evolving digital landscape, 24TV has emerged as a trailblazer, reshaping the future of online streaming through its innovative platform. Launched in 2022, the revamped platform has captivated global audiences with its seamless content discovery system, offering personalized collections, interactive showcases, and recommendations that have transformed how users engage with digital content. With a presence in eight countries and partnerships with major TV manufacturers, 24TV's influence continues to expand, setting new standards in the industry.
The company's groundbreaking white-label platform, adopted by 31 companies across the globe, has enabled rapid deployment of TV broadcasting services. For instance, Start leveraged 24TV's API to launch its TV broadcasting operations within just two to three months, showcasing the platform's efficiency and adaptability. This capability has opened doors for strategic collaborations with major TV manufacturers, including Xiaomi, which integrated 24TV into its PatchWall interface. This partnership underscores the platform's versatility and appeal to leading industry players.
Since its inception, 24TV has aggregated content from various online cinemas and hundreds of TV channels, delivering a user-friendly experience that centralizes entertainment options. This comprehensive approach was pioneered in 2016 when 24TV introduced a structured TV program archive, becoming the first company in the Commonwealth of Independent States (CIS) to offer an enhanced television consumption model. This innovation has been instrumental in boosting 24TV's market presence without the need for massive marketing expenditures, relying instead on collaboration with rights holders.
Financially, 24TV has demonstrated robust growth. In 2024, the company generated $6 million in revenue from the Russian market alone, with an additional $1 million stemming from its global operations. The company's international ventures currently contribute approximately 10% of total revenue—a figure poised to increase as expansion efforts progress. This financial success is closely tied to the company's ability to offer a wide array of premium content from multiple providers through a single subscription model within one seamless app.
Moreover, 24TV's over-the-top (OTT) model offers greater flexibility and a broader content selection than traditional distribution channels. This model empowers 24TV to reach global audiences without the constraints typically associated with conventional broadcasting. The platform's API further enhances this flexibility, allowing clients to develop fully customized products within months at an affordable cost starting from just a few thousand dollars per month.
The company's user base has experienced significant growth, now exceeding 20 million users worldwide. Approximately 500 internet providers have adopted 24TV's solutions, testament to the platform's appeal and reliability. These numbers reflect 24TV's commitment to delivering high-quality streaming experiences and its ability to adapt to diverse market needs.
Strategic partnerships have played a pivotal role in 24TV's success. By collaborating with rights holders, the company has expanded its content offerings without incurring substantial marketing costs. This strategic approach has not only enhanced 24TV's market position but also bolstered its reputation as a leader in digital streaming solutions.
Looking ahead, 24TV's revenue is expected to continue its upward trajectory. As the global OTT market is projected to reach $213 billion by 2025, 24TV is well-positioned to capitalize on this growth. The company's international expansion efforts and strategic alliances are anticipated to further enhance its market presence and revenue streams.
