The digital sports media company, The Volume, founded by Colin Cowherd, is redefining the landscape of sports content. Launched on February 1, 2021, The Volume has quickly established itself as a powerhouse in the industry. With its flagship program "The Colin Cowherd Podcast" leading the charge, the company offers a diverse array of shows such as "The Herd with Colin Cowherd" and "Fantasy Pros". Its focus on on-demand content, gambling insights, and YouTube presence has positioned it uniquely among sports media outlets.
The Volume partners with prominent sports figures, including Richard Sherman, Daniel Cormier, and Shannon Sharpe, to deliver engaging and dynamic content. This collaboration extends the company's reach across various platforms like YouTube, podcast apps, and social media. The involvement of experienced producers and executives like Jamie Horowitz and Logan Swaim has been instrumental in shaping The Volume's strategic direction. Horowitz's past collaborations with Cowherd at ESPN laid a strong foundation for their current ventures.
The company's innovative approach is exemplified by its highly anticipated Super Bowl party. This exclusive event has earned a reputation as "the secret must-attend event for sports media execs", drawing attention from industry leaders. Moreover, The Volume's dedication to innovation and creativity ensures that it remains at the forefront of the digital sports media landscape.
A commitment to high-quality content underpins The Volume's strategy. The leadership team's deep understanding of the evolving media environment allows them to adapt to changing consumer preferences effectively. Jamie Horowitz's strategic vision continues to influence the company’s success, guiding it towards greater achievements.
The Volume's content strategy revolves around delivering stories that resonate with sports fans. As Shannon Sharpe eloquently puts it:
"Come for the sports, stay for the stories." – Shannon Sharpe
This philosophy echoes throughout their diverse programming, which seeks not only to inform but also to entertain and inspire audiences.
Peter Schrager's insight into The Volume's role in the industry underscores its significance:
"You want to be in the room where it happens." – Peter Schrager
Indeed, The Volume's ability to bring influential voices together has created a space where ideas flourish and transformative sports media experiences are born.
